In development for eight months, the new “I AM PIA” national advertising campaign has kicked off! The campaign shows individual PIA members talking about the reasons they belong to PIA.
The campaign is designed primarily to generate membership leads for all PIA affiliates by running ads in national publications. The leads go to each affiliate, with the affiliate then deciding how to respond appropriately to the membership inquiries. We’ll be notifying affiliates on an ongoing basis about which ads are running. Affiliates can opt to run ads locally, too.
The “I AM PIA” ads raise PIA’s public profile even further, assisting with our industry, legislative and regulatory efforts. It enhances our brand and lets agents know about the many reasons that their agent colleagues have decided to say, “I AM PIA.”